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Saturday, September 30 • 09:15 - 10:30
The Blogger/Agency Pre-Nup: Negotiate Win-Win Partnerships with Big Brands

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Your fave brands and their agencies are starting to notice you. Now what? It’s time for a commitment. How do you turn one-off brand projects into an ongoing, committed relationship? How can you enjoy creative freedom, get more appreciation, AND get paid more? Keka has been at the brand negotiating table both as an in-house representative and as agency counsel for years. Be a fly on the wall in negotiations from the brand marketers’ side. Arm yourself with intel to create your ideal win-win partnerships. Identify your blogger-brand sweet spot, master marketing lingo, and discover not just what to ask for, but how to ask for it.

Speakers
avatar for Keka Dasgupta

Keka Dasgupta

Precision Marketing Group
Keka DasGupta is an award-winning PR/marketing and business strategist with 20 years of experience in both corporate and agency settings. She has worked with several world renown brands including: Disney, Nike, American Express, Johnson & Johnson and Schwarzkopf to name a few. Her career began at IKEA, where she quickly moved up the ranks over 7 years, and served as their media relations specialist and national media spokesperson. Keka then moved onto the reputed PR firm, DDB Public Relations (DDB PR) where she helped to exponentially grow their client roster, revenue and quadruple its... Read More →


Saturday September 30, 2017 09:15 - 10:30
Garden Hall

Attendees (68)