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BlogPodium 2017 has ended
PLEASE NOTE:
  • Session times and content are subject to change. 
  • Sessions marked Limited Capacity require pre-registration. To register for these sessions, add the class to your personal schedule. If capacity has been reached, you will be put on the Wait List. All other sessions are open seating and do not require pre-registration.
Saturday, September 30 • 14:15 - 15:30
Key Messaging for Bloggers: How to get your message out to readers, brands, and PR agencies

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What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with?

In this session we will work together to develop your key messages and craft your authentic brand story for the long term.

At the end of the session you will have already started the process of developing your key messages and will have the tools to develop more in the future.  I hope you will also gain a deeper understanding of the world of public relations and blogger relationships.


Speakers
avatar for Heather Travis

Heather Travis

Strategist & Storyteller, Heather In Heels
Heather Travis @heathertravis is a PR professional, freelance writer, artist, and lover of all things creative. She has extensive experience developing and implementing integrated public relations and marketing programs for agricultural brands, appliance and lifestyle brands, as... Read More →


Saturday September 30, 2017 14:15 - 15:30 EDT
Conservatory Two