Is podcasting the new golden ticket for bloggers?
In this session, we'll start with an introduction to why podcasts are growing steadily in popularity and why many marketers are encouraging all of us content creators to get on board. Then we'll look at what it takes to start your own podcast and how to determine if it's the right move for your particular blog. We'll share our own story of why we created the Style Matters podcast, the equipment and software we use and how we've built our audience.
We'll also dive into best practices for bloggers who want to promote themselves by being interviewed on top podcasts. We'll cover why getting an interview can boost your brand, how to pitch yourself, what podcasters are looking for in terms of your website and social media reach, how to prepare for the interview, and how to promote yourself afterwards. This session is for anyone who wants to learn about the world of podcasting and is interested in either being featured on a podcast or starting your own.
