Keka DasGupta is an award-winning PR/marketing and business strategist with 20 years of experience in both corporate and agency settings. She has worked with several world renown brands including: Disney, Nike, American Express, Johnson & Johnson and Schwarzkopf to name a few. Her career began at IKEA, where she quickly moved up the ranks over 7 years, and served as their media relations specialist and national media spokesperson. Keka then moved onto the reputed PR firm, DDB Public Relations (DDB PR) where she helped to exponentially grow their client roster, revenue and quadruple its staff in four years. Today, Keka is an entrepreneur with multiple ventures, including her boutique marcom agency, Precision Marketing Group Inc. known for offering strategic planning to hack business growth for high-performing entrepreneurs. She continues to also work with DDB as a consulting VP. As an industry pacesetter, Keka loves pulling back the curtain and sharing behind-the-scenes intel from corporate boardrooms to help today's savvy influencers create better win-win partnerships with forward-thinking brands.