The internet is a maze of content and with an ever-changing landscape (not to mention social media algorithms that shake things up every few months), it’s becoming harder to make your brand stand out. In this seminar, Lauren will share strategy and tips for creating an online brand with longevity, including:
With over 200 million daily active users, Instagram Stories is officially the feature to know. What better time to find out exactly how you should be using Instagram Stories for your blog or business! Instagram has been upping it's story game with an abundance of new features and add-ons, however, a lot of them are hard to find unless you are one of those "in-the-know"! Kristen Sanger, Director of Content and Creative at FlashStock, is one of those people and she’s ready to spill her secrets on Instagram Stories and how to use it to increase your engagement and inspire your audience with creative, innovative content.
FlashStock is revolutionizing the global exchange of creativity with their technology-driven platform that centralizes the entire creative process. Connecting brands with top creative contributors who specialize in creating high-quality visual assets.
Do you wish your blog was making you money? Are you tired of all the hours of work you are putting into it with little to no financial gain? Sick of seeing other bloggers getting paid to work with your dream brands? Or maybe you think you are just “too small” of an influencer to be able to command payment for your work. Are you spinning your wheels and coming up with the same results yet wanting to take your blog to the next business level?
If you answered “Yes” to any of those, this session is for you!
I’m here to share with you exactly how a small to mid-sized influencer can bring home money and turn their hobby blog into a full blown career. With only two years experience and zero previous business training, I’ve been able to turn my micro-blog into a known brand amongst many Canadian retailers, bringing in a full-time income, all from my kitchen table.
In this session we will cover how to get started on your road to blogger-business success by focusing on building a strong and recognizable brand, networking with dream clients, agencies and influencers alike, the power of great story telling and compelling photography and the hustle behind how smaller influencers truly bring home a full-time income
What words tell your brand story? How do you maintain your brand while working as an influencer for another? What makes you credible to your audience and to the PR teams you work with?
In this session we will work together to develop your key messages and craft your authentic brand story for the long term.
At the end of the session you will have already started the process of developing your key messages and will have the tools to develop more in the future. I hope you will also gain a deeper understanding of the world of public relations and blogger relationships.
Is podcasting the new golden ticket for bloggers?
In this session, we'll start with an introduction to why podcasts are growing steadily in popularity and why many marketers are encouraging all of us content creators to get on board. Then we'll look at what it takes to start your own podcast and how to determine if it's the right move for your particular blog. We'll share our own story of why we created the Style Matters podcast, the equipment and software we use and how we've built our audience.
We'll also dive into best practices for bloggers who want to promote themselves by being interviewed on top podcasts. We'll cover why getting an interview can boost your brand, how to pitch yourself, what podcasters are looking for in terms of your website and social media reach, how to prepare for the interview, and how to promote yourself afterwards. This session is for anyone who wants to learn about the world of podcasting and is interested in either being featured on a podcast or starting your own.